The perfect storm was brewing—a rocket scientist with a Master’s in Applied Finance teamed up with a battle-tested software developer who loved tackling complex problems. Over the next decade, we built financial models together with an intense focus on confidence, combining clarity, user experience, and integrity.
Powered by the collision of our respective fields, our models became highly structured, testable, and consistent—making them ideal for automation. That’s how Formuly began: as a set of VBA scripts to validate models against internal rules, eventually evolving into a real-time Excel plugin to catch issues as they happen.
Then came the breakthrough. During a project delay, we used our spare capacity to explore AI-assisted formula generation—helping model builders work faster and smarter. When clients saw what we’d built, they wanted it too.
It was clear that Formuly had value far beyond our own consultancy.